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After tackling discounts in China, Nike still needs to win back shoppers - Reuters
After tackling discounts in China, Nike still needs to win back shoppers Reuters
July 22, 2026Nike to tighten online sales in China amid 'fragmented' marketplace - Reuters
Nike to tighten online sales in China amid 'fragmented' marketplace Reuters
July 22, 2026Nike out of World Cup contention as Adidas-outfitted teams head to final - Reuters
Nike out of World Cup contention as Adidas-outfitted teams head to final Reuters
July 16, 2026Nike slips as gloomy sales outlook, China woes hold off turnaround hopes - Reuters
Nike slips as gloomy sales outlook, China woes hold off turnaround hopes Reuters
July 1, 2026Nike names Pfizer executive David Denton as CFO amid slow turnaround effort - Reuters
Nike names Pfizer executive David Denton as CFO amid slow turnaround effort Reuters
June 23, 2026Who had the best World Cup advert?
BBC Sport looks at the numbers behind both Nike and Adidas' World Cup adverts.
June 19, 2026Nike v Adidas - the World Cup brand battle
Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.
June 19, 2026The World Cup of adverts: How brands are competing to entertain, not simply sell
Kim Kardashian, Timothée Chalamet and Susan Boyle feature in ambitious ads ahead of the World Cup.
June 12, 2026Why are footballers wearing pink boots at the World Cup?
The opening match of the 2026 World Cup was dominated by players wearing pink boots - but why is the colour so prevalent in football at the moment?
June 11, 2026Nike's World Cup play: take on Adidas and revitalize the brand - Reuters
Nike's World Cup play: take on Adidas and revitalize the brand Reuters
June 11, 2026Bets surge against Nike, heaping pressure on CEO Hill - Reuters
Bets surge against Nike, heaping pressure on CEO Hill Reuters
May 5, 2026Sawe's marathon record boosts Adidas in 'supershoe' race with Nike - Reuters
Sawe's marathon record boosts Adidas in 'supershoe' race with Nike Reuters
April 27, 2026The Chinese sports brand taking on Nike and Adidas
Now one of the biggest sportswear firms, Anta's rise follows a playbook adopted by many Chinese giants.
April 26, 2026Lululemon sinks after new CEO hire from Nike fails to impress investors - Reuters
Lululemon sinks after new CEO hire from Nike fails to impress investors Reuters
April 23, 2026Nike probes kit design issue ahead of World Cup - Reuters
Nike probes kit design issue ahead of World Cup Reuters
April 10, 2026Nike closes in on UEFA ball deal as Adidas bows out - Reuters
Nike closes in on UEFA ball deal as Adidas bows out Reuters
April 9, 2026Related Pages (19)
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Who had the best World Cup advert?
BBC Sport looks at the numbers behind Nike and Adidas' 2026 World Cup adverts. Watch more football video
Nike v Adidas - the World Cup brand battle
Kylian Mbappe and Lionel Messi are key parts of the World Cup advertising campaigns for Nike and Adidas respectively The World Cup is all about numbers. Which team has scored the most goals? Who's go
Nike World Cup ad featuring Kim K, Travis Scott, footie legends goes viral
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The Boots That Will Be on Show at the 2026 World Cup
09 June 2026 function shareTrackingEvent(method, articleName) { window.dataLayer.push({
Pink Nike Phantom 6 '2026 World Cup' Boots Leaked - 4 New Pictures
Update: Footy Headlines can leak four new images of the Nike Phantom 6 '2026 World Cup', featuring an extremely striking pink colorway. Big thanks to sbootssupply. Update: Footy Headlines may leak ad
Puma 2026 World Cup Pack Released - "Tricks" Inspired
Update: Puma has officially unveiled the special “Showtime” collection, featuring bold colorways created exclusively for the 2026 World Cup. The collection draws inspiration from the iconic “Tricks” p
Why are footballers wearing pink boots at the World Cup?
Pink boots as far as the eye can see in the Mexico v South Africa opening game There was a time when football boots came in one colour - black. That has not been the case over the past quarter of a
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Nike in talks with UEFA to replace Adidas as Champions League ball
Nike is in exclusive talks to “become the match ball provider for the UEFA men’s Champions League, Europa League and Conference League.” Adidas has provided the ball for the Champions League for 25 ye
Adidas set to lose Champions League ball contract to Nike after 25 years
Nike is set to win the race to make and sponsor the match ball for the Uefa Champions League, ending the 25-year reign of Adidas as supplier to Europe’s elite club football competition. The US group
UEFA’s club competition ball deal bounces back to Nike
April 10 – US sports giant Nike has entered exclusive negotiations to replace Adidas as the official match ball supplier for UEFA’s club competitions from 2027-28, covering the Champions League, Europ
No more stars: Champions League ball to be redesigned after Nike wins rights
Iconic star ball design has been in place since 2001 Nike to pay $45m a year to supply Uefa club competitions The iconic Champions League ball will be redesigned next year after Nike entered exclusi
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