The World Cup of adverts: How brands are competing to entertain, not simply sell
Kim Kardashian, Timothée Chalamet and Susan Boyle feature in ambitious ads ahead of the World Cup.
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Kim Kardashian, Timothée Chalamet and Susan Boyle feature in ambitious ads ahead of the World Cup.
Nike's 'Rip The Script' World Cup ad, featuring Kim Kardashian, Travis Scott, and football stars, has gone viral for its production value and star-studded cast.
Irn Bru's 'Made in Scotland from Girders' campaign, featuring Susan Boyle, topped effectiveness rankings, surpassing Adidas and Nike's World Cup ads.
Adidas's 'Backyard Legends' campaign, starring Timothée Chalamet, Bad Bunny, and Lionel Messi, sets a new standard for World Cup advertising.
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