Nike v Adidas - the World Cup brand battle
Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.
Coverage by Political Leaning
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Notable Quotes
"What has changed is the speed and shape of culture. In the digital age, stories travel faster, fragment faster, and get reinterpreted faster. That means the old model of one polished film doing all the work is no longer enough."
— Camilo Andrade , Executive
"Our campaign, Backyard Legends, featured a scene familiar to anyone who has played football – a local pitch, an unbeatable crew and some stories that become legends."
— Florian Alt , Executive
Key People
Alessandro Del Piero is a retired Italian football player known for his outstanding career with Juventus.
Bad Bunny is a Puerto Rican reggaeton and trap artist.
Camilo Andrade is the vice-president and general manager of Nike Global Football.
Cristiano Ronaldo is a Portuguese professional footballer and the all-time leading scorer in international football.
Retired English football star and global icon.
Didier Drogba is a retired Ivorian football player, famous for his time at Chelsea.
Erling Haaland is a Norwegian professional footballer known for his impressive goal-scoring record.
Florian Alt is the vice-president of marketing communications, brand, and performance at Adidas.
Jude Bellingham is a professional footballer playing for Real Madrid and the England national team.
Kylian Mbappe is a French professional footballer known for his speed and scoring ability.
Lamine Yamal is a Spanish professional footballer noted for his talent and potential.
Professional basketball player and minority owner of Liverpool FC.
Lionel Messi is a renowned Argentine soccer player, widely regarded as one of the greatest footballers of all time.
Zinedine Zidane is a retired French football player and coach, known for his playing career at the highest level.
Zlatan Ibrahimovic is a legendary Swedish footballer known for his prolific scoring and charismatic personality.
All Coverage
Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.
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