Are fans now more invested in star names than clubs?
From Lionel Messi and Cristiano Ronaldo to Erling Haaland and Jude Bellingham, are star names a bigger draw than clubs for young fans?
Coverage by Political Leaning
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Notable Quotes
"A lot of people are walking around cities and towns in the UK and Europe wearing that flamingo pink of Inter Miami with zero affiliation to Miami, having never been there."
— James Kirkham , Other
"They are often looking for 'who else can I support?' It's more natural."
— Matthew Kyle , Other
"For this audience, they are the club."
— Matthew Kyle , Other
Key People
Antoine Griezmann is a French professional footballer known for his skills as a forward.
Cristiano Ronaldo is a Portuguese professional footballer and the all-time leading scorer in international football.
James Kirkham is a sports brand strategist.
Lionel Messi is a renowned Argentine soccer player, widely regarded as one of the greatest footballers of all time.
Matthew Kyle is the head of insights and author of a report on global football fandom.
All Coverage
From Lionel Messi and Cristiano Ronaldo to Erling Haaland and Jude Bellingham, are star names a bigger draw than clubs for young fans?
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