'Proteinflation': Meet the people paying up to £100 for a bag of protein
Consumers are feeling the squeeze from the rising price of protein.
Coverage by Political Leaning
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Notable Quotes
""I was a bit gobsmacked.""
— Amarpreet Singh , Other
""You hear a lot more about protein now on social media.""
— Evie Lewis , Other
""Loads of foods have protein added to them now. Up until a few years ago, I'd never heard of high-protein yoghurt, and now I eat it three or four times a week.""
— Max Longman , Other
""Our whey protein powder was £12.50 on the shelf last year. We've put that up to £17.99 and we're still subsidising that from other aspects of the business.""
— Kieran Fisher , Executive
Key People
A 30-year-old London resident who has been consuming protein shakes since he was 16.
A 19-year-old student at the University of Manchester who recently began using protein powder.
The founder of Warrior, a UK sports nutrition company.
A 32-year-old real estate professional from Manchester who has taken protein supplements for 10 years.
All Coverage
Consumers are feeling the squeeze from the rising price of protein.
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