Apple unveils Siri AI makeover as Tim Cook bids farewell

""We believe that truly helpful AI must be centered around you and your needs.""

— Craig Federighi , Executive

"I’ve never seen so many iPhones before."

— Tim Cook , Executive

"We also worry about opening the door too much, too quickly – and letting kids access things they’re not ready for yet."

— Raja Bose , Executive

"A fundamentally re-architected Siri inside iOS 27 with a little help from Google’s Gemini would represent more than an update – it would signal Apple’s readiness to make AI the primary interface layer across its ecosystem."

— Dipanjan Chatterjee , Academic

"Some appear to be racing forward, seemingly pursuing AI for the sake of AI, without clear regard for the people, all of us, that it’s ultimately meant to serve."

— Craig Federighi , Executive

"At Apple, our mission has always been to turn the potential of advanced technology into helpful and intuitive products for everyone."

— Craig Federighi , Executive

"We believe privacy in AI is non-negotiable."

— Craig Federighi , Executive

"Apple Intelligence had not yet delivered on everything we promised."

— Tim Cook , Executive

"If Apple delivers this well, Siri stops being a feature and becomes a new interaction layer for the iPhone, iPad, Mac and eventually future categories of hardware."

— Francisco Jeronimo , Academic

"It's been the honor of a lifetime."

— Tim Cook , Executive

"We’re excited to introduce Siri AI, a dramatically more capable and conversational assistant designed to help users find information and get things done throughout the day."

— Craig Federighi , Executive

"Today, we’re introducing major updates to help families thoughtfully establish age-based protections and develop healthy digital habits."

— Sumbul Desai , Executive

""We believe that truly helpful AI must be centered around you and your needs... at every step.""

— Craig Federighi , Executive

"Your imagination and ingenuity have inspired me for the last 15 years."

— Tim Cook , Executive

"AI for the sake of AI without considering the people it’s supposed to be able to serve."

— Craig Federighi , Executive

"the energy around Apple platforms has never been stronger."

— Tim Cook , Executive

"the honour of a lifetime."

— Tim Cook , Executive

"we believe that truly helpful AI should be centred around you and your needs."

— Craig Federighi , Executive