Craig Federighi

""We believe that truly helpful AI must be centered around you and your needs.""

"Some appear to be racing forward, seemingly pursuing AI for the sake of AI, without clear regard for the people, all of us, that it’s ultimately meant to serve."

"At Apple, our mission has always been to turn the potential of advanced technology into helpful and intuitive products for everyone."

"We believe privacy in AI is non-negotiable."

"We’re excited to introduce Siri AI, a dramatically more capable and conversational assistant designed to help users find information and get things done throughout the day."

""We believe that truly helpful AI must be centered around you and your needs... at every step.""

"The company was 'deeply disappointed' and cited what it described as regulators' refusal to accept any of Apple's proposals."

"We're deeply disappointed that our EU users won't have Siri AI on iPhone or iPad when we share our new software releases later this year."

"Some appear to be racing forward, seemingly pursuing AI for the sake of AI, without clear regard for the people — all of us — that it’s ultimately meant to serve."

"Our most powerful on-device model and the features it enables like expressive voices and more advanced dictation, will be coming to our most capable iPhone, iPad, and Mac systems."

"We're deeply disappointed that our EU users won't have Siri AI on iPhone or iPad when we share our new software releases later this year."

"We’re deeply disappointed that our EU users won’t have Siri AI on iPhone or iPad when we share our new software releases later this year."

"AI for the sake of AI without considering the people it’s supposed to be able to serve."

"we believe that truly helpful AI should be centred around you and your needs."