Protein-maxxing, GLP-1s have US farmers betting on peas and lentils - Reuters
Protein-maxxing, GLP-1s have US farmers betting on peas and lentils Reuters
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"The industry is seeing more higher-protein callouts, smaller portions and macro-conscious offerings."
— Amy Shapiro , Academic
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<a href="https://news.google.com/rss/articles/CBMipwFBVV95cUxPRHg1VUNVbjhYM3NwMWVyZDRuOXNIU3BPNnZPWWFDaWxDUGpGQnN0MlZYYWhybTc2YTJuVS1IY1JxWEtJc3JCTmNpeUcyemI5SHZZeEI0cG5CNFdPU3FfaTl2Wm9qeTJFSDlMdlBkRU81aW5JbklzZVJ3SU01RFU3cWtLVl94cklOWTd3OWdocWJJVE1GRXg5YzFRU1lmSUN3b2M4VWhjUQ?oc=5" target="_blank">Protein-maxxing, GLP-1s have US farmers betting on peas and lentils</a> <font color="#6f6f6f">Reuters</font>
U.S. farmers are increasingly planting peas and lentils due to rising demand for protein-rich foods, driven by the popularity of GLP-1 medications and the 'protein-maxxing' trend.
The rise of GLP-1 medications has led to a surge in protein-rich food products, influencing American eating habits and marketing strategies.
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