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Related Stories (2)

Cosmeticorexia: How girls are falling down a skincare rabbit hole

Fuelled by social media, the market for children's skincare is booming. Experts fear for the long-term impact on girls

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Italy investigates Sephora and Benefit over marketing skincare to children

The Italian Competition Authority said luxury goods giant LVMH appears to have adopted "particularly insidious" marketing strategies.

March 29, 2026

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Italy investigates beauty brands over concerns about young girls’ mental health

Regulator fears use of ‘covert marketing strategies’ by Sephora and Benefit might fuel compulsive habits Italian regulators are investigating Sephora and Benefit Cosmetics over the apparent use of “c

theguardian.com•June 10, 2026
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