Lidl's new loyalty scheme less generous, shoppers say
Under the changed system customers collect points rather than reward coupons, with £1 spent equalling one point.
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"While it feels less generous up front to the shopper, it will be more controllable in the longer term and will allow Lidl to reward shoppers at important moments in the year."
— Catherine Shuttleworth , Executive
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Under the changed system customers collect points rather than reward coupons, with £1 spent equalling one point.
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