India's Gen Z are driving up a mega boom in its beauty market
E-commerce, rising income levels and the world's largest youth population are fuelling India's beauty boom.
Coverage by Political Leaning
See how different sides of the spectrum reported this story
Notable Quotes
"Covid pushed people inward and toward self-care, and it coincided with a massive wave of digital penetration tier-one, tier-two and tier-three towns."
— Vaishali Gupta , Executive
"This is a structural growth story - and we're just at the beginning of what this market can become."
— Vaishali Gupta , Executive
Key People
Bollywood actress who has launched a skincare company.
Bollywood actress who has launched a skincare company.
Bollywood star and co-founder of the skincare company Hyphen.
Founder of the ayurvedic company Forest Essentials.
Bollywood actress and reality TV star who has launched a skincare company.
Co-founder of the vegan skincare company Hyphen and founder of mCaffeine.
Locations
All Coverage
E-commerce, rising income levels and the world's largest youth population are fuelling India's beauty boom.
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