
KFC, Nando's, and others ditch chicken welfare pledge
Wingstop, Burger King, and others have walked away from an industry commitment to avoid using fast-growing chickens
Coverage by Political Leaning
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Notable Quotes
"despite the change the businesses are 'committed to enhancing their ongoing work across welfare and the environment'."
— Allen Simpson , Executive
"Franken-chickens pose the most serious animal welfare problem in the UK."
— Connor Jackson , Activist
"the Sustainable Chicken Forum is a welfare-washing, PR-stunt designed to deflect criticism."
— Claire Williams , Activist
"the news was 'most welcome'."
— Richard Griffiths , Executive
""Franken-chickens pose the most serious animal welfare problem in the UK.""
— Connor Jackson , Activist
""The Better Chicken Commitment was designed by scientists to help animals - the Sustainable Chicken Forum is a welfare-washing, PR-stunt designed to deflect criticism, and let these companies claim they are doing enough.""
— Claire Williams , Activist
""The news was 'most welcome'.""
— Richard Griffiths , Executive
"Our restaurants and food-to-go brands are critical parts of the high street and we know that consumer demand for chicken continues to soar."
— Allen Simpson , Executive
"Without breed change the birds are unable to benefit fully from any other welfare improvements."
— Compassion in World Farming , Activist
Key People
CEO of UKHospitality.
Campaigns manager at The Humane League UK.
A non-governmental organization advocating for animal welfare.
UK chief executive of animal welfare group Anima International.
Head of the British Poultry Council.
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All Coverage
Wingstop, Burger King, and others have walked away from an industry commitment to avoid using fast-growing chickens
Major restaurant chains, including KFC, have withdrawn from the Better Chicken Commitment (BCC), opting for an industry-led plan that does not require avoiding fast-growing chickens. Animal welfare groups express concern over the use of 'franken-chickens' with higher rates of premature death and muscle disease.
Eight restaurant group owners, including Nando’s and Loungers, have stepped back from their Better Chicken Commitments (BCC) to balance improvements in chicken welfare with long-term supply resilience, citing disruptions in the poultry supply chain.
Eighteen major hospitality chains, including KFC and Nando’s, have withdrawn from the Better Chicken Commitment (BCC), a framework designed to improve broiler welfare through slower-growing breeds, lower stocking densities, and enhanced living conditions.
KFC UK & Ireland has announced that it will not meet its 2026 pledge to phase out fast-growing broiler breeds in favor of slower-growing, higher-welfare breeds, a decision that undermines its credibility as a company claiming to prioritize animal welfare.
KFC UK & Ireland has announced it will not meet its 2026 pledge to phase out fast-growing broiler breeds in favor of slower-growing, higher-welfare breeds, citing challenges in the poultry industry to supply enough higher-welfare animals.
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