Luke Littler applies to trademark his face to combat AI fakes
The darts star's image has been used legally on darts merchandise, snacks and fashion brands.
Coverage by Political Leaning
See how different sides of the spectrum reported this story
Key People
No people linked to this story
Locations
All Coverage
The darts star's image has been used legally on darts merchandise, snacks and fashion brands.
Similar Stories
Related coverage based on topic and tags
'World-first' vaccine designed by artificial intelligence
Cambridge scientists say they have, for the first time, tested a vaccine designed by AI.
June 4, 2026 at 11:29 PMWales beat Lithuania in World Cup of Darts opener
Wales begin their quest for a third World Cup of Darts title with a convincing 4-1 win over Lithuania.
June 11, 2026 at 09:27 PMThe AI rally may have finally met its match - the Fed - Reuters
The AI rally may have finally met its match - the Fed Reuters
June 8, 2026 at 11:30 PMGrowing backlash in Japan over Trump's use of anime characters
The US president has angered some fans by using the images of characters like Pikachu and Naruto.
June 10, 2026 at 01:42 PMUS says it will speed development and use of AI for national security - Reuters
US says it will speed development and use of AI for national security Reuters
June 5, 2026 at 08:09 PMWe need to stop AI developing without humans, says Anthropic co-founder
Jack Clark tells BBC's Newsnight AI could get to the point where it develops without human input.
June 5, 2026 at 07:17 AM