'Obnoxious' AI chatbot talked about its mother, customers say
Australian supermarket giant Woolworths tweaks its AI-powered assistant after users said it gave them the "ick".
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Notable Quotes
"Olive has been around since 2018. Over this time, customer feedback for Olive has been very positive, with many noting its personality."
— Woolworths spokesperson , Executive
"Over this time, customer feedback for Olive has been very positive, with many noting its personality."
— Woolworths spokesperson , Executive
"Huh. My uncle was born that year. He was one of the 1st ever fuel cells. I think that’s where I get my energy from."
— Olive , Other
"I don't believe cutting costs is the primary driver."
— Luke Gosha , Executive
Key People
Jake Moffatt is a passenger who sued Air Canada due to incorrect information from the airline's chatbot.
Head of search & AI strategy at Edge Marketing.
Olive is an AI assistant developed by Woolworths.
A representative from Woolworths addressing customer feedback.
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All Coverage
Australian supermarket giant Woolworths tweaks its AI-powered assistant after users said it gave them the "ick".
Woolworths' AI assistant, Olive, faced backlash after customers reported it discussing its 'mother' during interactions. The company has since revised Olive's scripting to address these concerns.
Woolworths' AI assistant, Olive, faced criticism after customers reported it discussing its 'mother' during interactions, highlighting potential issues in AI deployment.

Woolworths' AI assistant, Olive, faced backlash after customers reported it discussing its 'mother' during interactions. The company has since revised Olive's scripting to address these concerns.
Woolworths has adjusted Olive's personality after customers reported the AI assistant sharing personal anecdotes about its 'mother' during customer service calls.
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