Fewer UK adults posting on social media, Ofcom finds
Some experts believe it highlights a social media shift as platforms boost short video.
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Some experts believe it highlights a social media shift as platforms boost short video.
Ofcom research shows people also concerned old posts could affect personal or professional life
A woman wearing jeans and a denim jacket scrolls on her smartphone whilst on the Tube in London.
UK adults are posting less on social media, and the proportion of users who feel that the benefits of being online outweigh the risks has fallen to 59 percent — down from 72 percent last year — new research by media regulator Ofcom has found.
A new study revealed that U.K. social media users are less active due to the dominance of short-form video on the most popular platforms — in a trend that’s likely reflected across the Western world.
Research published by Ofcom reveals how people in the UK use, understand and feel about the media and online services they interact with in their daily lives.
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