Cowboys, fighter jets and US Border Patrol - inside Trump's big recruitment drive
Space Force and Customs and Border Patrol are using a rodeo as a way to drive up recruitment numbers.
Coverage by Political Leaning
See how different sides of the spectrum reported this story
Notable Quotes
"Our cowboys, and the cowboys in our audience, they believe in hard work, honesty, integrity, help your neighbour, some selflessness."
— Sean Gleason , Executive
"I looked into the military for a long time."
— Cody Price , Other
"I feel really confident in it after that conversation."
— Davin , Other
Key People
An 18-year-old potential recruit considering Border Patrol.
A 19-year-old potential recruit interested in Border Patrol.
Former president of the United States known for his aggressive economic policies.
CEO of Professional Bull Riders (PBR).
Tags
All Coverage
Space Force and Customs and Border Patrol are using a rodeo as a way to drive up recruitment numbers.
Similar Stories
Related coverage based on topic and tags
A red carpet and military flyover - How Trump welcomed Xi
The two B-1 bombers that flew overhead are a key part of the US's combat arsenal, and produce a notoriously loud roar when they pass by.
September 23, 2026 at 11:03 PMTrump pledges 'unmatched military might' against drug cartels - Reuters
Trump pledges 'unmatched military might' against drug cartels Reuters
September 22, 2026 at 08:59 PMTrump says triumphal arch will be military complex with drones and snipers
Trump said the updated plans were at the request of the US military and for national security purposes.
September 20, 2026 at 04:36 PMTrump says US will form 'AI Force' and appoint an artificial intelligence tsar
The president said his administration "will not in any way hinder or stifle the growth" amid amid warnings about the emergent technology.
September 19, 2026 at 09:01 PMUS immigration crackdown hits Kansas, disrupts beef processing - Reuters
US immigration crackdown hits Kansas, disrupts beef processing Reuters
September 25, 2026 at 06:23 PMTrump's plans for massive arch move ahead
Opposition to building the 250-foot arch, and using it for military purposes, is growing with one Democrat blasting Trump's plans as "foolhardy".
September 25, 2026 at 06:27 PM