Nostalgia wasn't enough: What went wrong at Claire's

"Claire's just wasn't cutting it in the same way anymore."

— Danni Hewson , Executive

"Really the collapse of Claire's in the UK says a lot about how pre-teen and teen tastes and shopping preferences have evolved in the last decade."

— Priya Raj , Other

"It was a difficult decision but a necessary one."

— Chris Cramer , Executive

"This failure to adapt ultimately put financial strain on the business, as its model became increasingly vulnerable."

— Richard Hunt , Executive