A small US grocer is calling out the lower prices at big chains

"It is 'impossible for us to compete'."

— Alap Vora , Executive

"Some of our customers would rather rent a car for a day to go to larger competitors like Costco, Trader Joe's and others, because of the pressures that impact our pricing structure and ultimately our bottom line."

— Alap Vora , Executive

"When a grocer is faced with those sorts of pricing dynamics in an industry that has razor-thin margins, it makes it incredibly difficult to compete - and it contributes to closures."

— Katherine Van Dyck , Activist