Cheaper Doritos and Lays helps PepsiCo win back struggling snackers
The snack giant cut some of its prices by up to 15% ahead of the Super Bowl in February.
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Notable Quotes
"the affordability initiatives had helped improve the firm's performance."
— Ramon Laguarta , Executive
"Affordability has become more and more important to a US consumer under pressure from all sides and branded snacks are one of those nice-to-haves that can easily be replaced or removed from shopping baskets altogether."
— Danni Hewson , Executive
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The snack giant cut some of its prices by up to 15% ahead of the Super Bowl in February.
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