Apple at 50: Three products that changed how we live - and three that really didn't
On the tech giant's 50th year, we ask analysts to give their top three Apple successes and misses
Coverage by Political Leaning
See how different sides of the spectrum reported this story
Notable Quotes
""They sold a dream," she said, and they added something that was "quite new at the time - the idea that branding was as important as the product line"."
— Emma Wall , Executive
""Tim Cook had done an 'amazing job' at changing with the times and keeping the company profitable.""
— Ken Segall , Executive
""iPod is one of 'Apple's most iconic products' argued Craig Pickerill of The Apple Geek.""
— Craig Pickerill , Influencer
""As a standalone business, Apple Watch would sit comfortably among the top 250 to 300 largest companies in America.""
— Ben Wood , Executive
""It made you think of it not as a tech device, but a device of romance.""
— Kara Swisher , Influencer
Key People
Chief analyst at FDM/CCS Insight, a market research firm.
Described the iPod as one of Apple's most iconic products.
Chief investment strategist for Hargreaves Lansdown.
Francisco Jeronimo is a tech analyst for the International Data Corporation.
Tech journalist known for her work in technology and digital media.
Jobs's creative director for 12 years.
Tim Cook is the CEO of Apple Inc., known for leading the company through significant product innovations and expansions.
Tags
All Coverage
On the tech giant's 50th year, we ask analysts to give their top three Apple successes and misses
Similar Stories
Related coverage based on topic and tags
Rogue Anthropic AI agent gave police fake tip in unsolved murder case
Philadelphia police said the tip was "flagged as spam", but criticised the tech company for taking more than two months to detect and report the breach.
October 10, 2026 at 10:06 AMHow drones are hunting fires hidden beneath the Cairngorms
Dramatic flames from the huge Cairngorms wildfire in July have disappeared - but hot spots can continue to burn beneath the earth.
October 10, 2026 at 09:31 AMTech Now
Shiona McCallum visits Cairngorms National Park to see tech monitor wildfire damage.
October 10, 2026 at 01:00 AMVenezuela president authorizes SpaceX's Starlink to operate in the country - Reuters
Venezuela president authorizes SpaceX's Starlink to operate in the country Reuters
October 10, 2026 at 12:02 AMDental firm vVardis reveals revenue surge in US IPO filing - Reuters
Dental firm vVardis reveals revenue surge in US IPO filing Reuters
October 9, 2026 at 07:31 PM'People don't think recycling at work is part of their job description'
Unclear labelling as well as a lack of recycling facilities at work or in public-facing businesses is an issue.
October 9, 2026 at 07:11 PM