Ikea cuts prices as customers struggle with rising cost of living
The Swedish retailer has seen revenue decline as the rising cost of living reduces people's ability to buy new furniture.
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"It's about making IKEA more affordable when people need it most, even if it means accepting a lower margin."
— Juvencio Maeztu , Executive
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The Swedish retailer has seen revenue decline as the rising cost of living reduces people's ability to buy new furniture.
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