Froyo's made a comeback. But at £12 a tub will it last?
Frozen yoghurt, which was a huge craze in the 2000s and 2010s, has made its return with multiple chains popping up across the wider UK.
Coverage by Political Leaning
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Notable Quotes
"It was a 45-minute wait for my turn but the whole experience of choosing your flavours and customising it with different toppings was a big part of the appeal for me."
— Kiersten Paterno , Other
"Sweet treat culture is huge. People aren't spending a fortune on big things, but a little thing like that, they're happy to."
— Bethan Clarke , Influencer
"Market over-saturation played a role in the initial disappearance of froyo, as well as the natural cycle of dying trends."
— Vhari Russell , Academic
Key People
Yo-Chi campaign manager discussing the brand's appeal.
Works for Yo-Chi and comments on the customer mix.
A 19-year-old student who enjoys frozen yoghurt.
Founder of Food Marketing Experts providing insights on market trends.
All Coverage
Frozen yoghurt, which was a huge craze in the 2000s and 2010s, has made its return with multiple chains popping up across the wider UK.
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