Apple to raise prices as AI boom pushes up chip costs
The firm's outgoing boss Tim Cook did not say when prices will rise or which products will be affected.
Coverage by Political Leaning
See how different sides of the spectrum reported this story
Notable Quotes
"We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable."
— Tim Cook , Executive
"I decided to help Intel because we need to design and build our Chips right here in America."
— Donald Trump , Politician
Key People
Chiew Le Xuan is a smartphone market analyst at Omdia.
Former president of the United States known for his aggressive economic policies.
Tim Cook is the CEO of Apple Inc., known for leading the company through significant product innovations and expansions.
Locations
All Coverage
The firm's outgoing boss Tim Cook did not say when prices will rise or which products will be affected.
Similar Stories
Related coverage based on topic and tags
Anthropic AI model submits false homicide tip to Philadelphia police website - Reuters
Anthropic AI model submits false homicide tip to Philadelphia police website Reuters
October 9, 2026 at 09:10 PMPrize-winning image which sparked backlash was AI-generated, Nikon rules
The camera-maker says it is now re-evaluating the rules and procedures of its Small World in Motion contest.
October 9, 2026 at 03:32 PMChina vows to curb tech bubbles, keep AI risks in check - Reuters
China vows to curb tech bubbles, keep AI risks in check Reuters
October 9, 2026 at 01:00 PMAI-centered US stock bull market nears four-year anniversary - Reuters
AI-centered US stock bull market nears four-year anniversary Reuters
October 9, 2026 at 11:15 AMAI-related companies to drive most third-quarter US earnings gains - Reuters
AI-related companies to drive most third-quarter US earnings gains Reuters
October 9, 2026 at 10:35 AM'Careless use of AI is the real threat - not the ghost stories'
Meredith Whittaker says the tech has been misunderstood, in an exclusive interview with BBC Global Women.
October 9, 2026 at 07:05 AM