How a pivot to hair accessories led to business success
Jenny Lennick's colourful hair clips are sold across the US and around the world.
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Notable Quotes
"I tell people, 'I make food-themed accessories' and boom – they get it."
— Jenny Lennick , Executive
"They [the hair clips] were keeping the store open."
— Jenny Lennick , Executive
"Jenny Lemons clips hit a 'sweet spot' – giving people a way to dabble in the fashion trend at a giftable price point."
— Lorynn Divita , Academic
"I tell people, 'I make food-themed accessories' and boom – they get it."
— Jenny Lennick , Executive
"They [the hair clips] were keeping the store open."
— Jenny Lennick , Executive
"It appeals to the demographic that likes to show their values through purchases."
— Lorynn Divita , Academic
"'I tell people, 'I make food-themed accessories' and boom – they get it.'"
— Jenny Lennick , Executive
"'They [the hair clips] were keeping the store open.'"
— Jenny Lennick , Executive
"'It appeals to the demographic that likes to show their values through purchases.'"
— Lorynn Divita , Academic
Key People
Tags
All Coverage
Jenny Lennick's colourful hair clips are sold across the US and around the world.
Jenny Lennick's San Francisco-based brand, Jenny Lemons, shifted from clothing to food-themed hair accessories, achieving significant success with sales reaching $2 million in 2025.
San Francisco-based artist Jennie Lennick transformed her brand, Jenny Lemons, from a clothing line to a successful hair accessory business, achieving $2 million in revenue in 2025.
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