Michaela Wilson

"Schools could just say, 'you need a black jogging suit for PE' - and parents could buy a badge, iron it on, and there you go."

"Children don't want to pick one, or three items, for their school uniform - they want everything the same as their friends."

"It was just going to be a temporary thing over the summer, and four years later we're still at it."

"All that school uniform would end up in landfill otherwise."

"Teenagers, even more than adults, have embraced the whole second-hand culture."